In this episode, Naren Arulrajah emphasizes the importance of effective marketing for expanding a dental practice, starting with a visually appealing, personalized website that drives patient acquisition. Key elements for success include:
- Showcasing awards
- Patient testimonials
- Clear calls to action
- Mobile optimization
You’ll be able to learn why some practices struggle to attract new patients despite good SEO, the value of call tracking and improving answering processes, and how your team can align with modern marketing strategies.
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Time stamps
- 00:02:23 – Why do many dental practices with beautifully designed websites still struggle to attract new patients?
- 00:04:48 – If a dental practice has good SEO but still isn’t getting new patient calls, what could be the reasons?
- 00:11:10 – Do high-ranking websites need to evolve with Google’s frequent algorithm changes?
- 00:15:00 – How do you align doctors and your team in today’s complex digital marketing landscape?
- 00:19:02 – What are your thoughts on marketing companies owning the websites they manage for doctors?
- 00:21:51 – How should practice owners assess if their website and marketing are delivering a positive ROI?
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