In this episode, Naren discusses the often-overlooked costs associated with being in-network with PPOs. The discussion emphasizes the importance of financial literacy and understanding the implications of business decisions for dentists. He explains how PPOs can control fees and payments, leading to significant write-offs for dentists. Naren emphasizes the importance of considering alternative marketing strategies, such as SEO, to attract patients without the high costs of PPOs. By reducing reliance on PPOs, dentists can gain more control over their practice, increase profitability, and provide better care to their patients.
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Time stamps
- 00:01:48 – Is PPO Fee A Marketing Expense?
- 00:04:40 – Even though PPO write-offs can be huge, why do practices still sign up with PPO Plans?
- 00:09:16 – Most practices get a large number of new patients from PPO Plans. What are the long-term consequences when all your patients come from PPO Plans?
- 00:14:33 – What are the challenges faced by heavily PPO Dependent practices?
- 00:21:00 – SEO is the lowest-cost way to attract new patients. It costs cents on the Dollar versus PPO.
- 00:23:32 – I want to see how I am doing regarding Google SEO. Where can I start?
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