In this episode, Ben Tuinei and Naren Arulrajah discuss the high costs dental practices face with PPO plans, which can lead to significant financial write-offs. Naren shares the benefits of using SEO as a cost-effective alternative for patient acquisition, noting that SEO can yield 30 times the value of PPO-driven patients. He highlights key metrics for marketing success in 2025, such as tracking new patient costs, boosting keyword rankings, and improving conversion rates. This episode also emphasizes the importance of collecting Google reviews to enhance practice visibility and trust encouraging practices to rethink insurance dependency and explore digital strategies.
Podcast: Play in new window | Download
Time stamps
- 00:01:55 – What is the marketing problem most practice owners are not even aware of?
- 00:03:19 – What is the cost of a new PPO patient?
- 00:08:15 – How to dominate Google?
- 00:13:28 – What are 3 metrics to strive for to make 2025 the best year yet?
- 00:17:53 – What is 1 Goal we all must accomplish in 2025?
Resources
