Why is the PPO Fee a Marketing Expense?
A PPO plan's sole purpose is to refer new patients to you while claiming a large portion of your generated revenue.
When PPO fees are viewed as a marketing expense, it can be argued that your customer acquisition cost is potentially your most significant expense.
How can I combat this?
Focus on Marketing
PPO fee is already a marketing expense; invest in good marketing for a much lower cost.
Book a FREE marketing strategy meeting with Ekwa today!
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Where Do I Start?
To learn more, visit us on the Insurance Untangled website and subscribe to the podcast
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