In this episode, we explore the difference between normal and exceptional marketing. Just as in sports, where only a small percentage of athletes achieve extraordinary success, dental practices also vary in their marketing effectiveness. The discussion reveals that while most practices recognize the need for new patients, many lack a solid marketing plan, with 41% having none and 15% unsure. The conversation underscores the importance of having a strategic plan, understanding key metrics, and working with a single, trusted marketing company to avoid inefficiencies. The episode concludes by emphasizing the importance of SEO and patient referrals in a successful marketing strategy.
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Time stamps
- 00:02:24 – On average, how many dental practices have an actual marketing plan?
- 00:05:10 – How many marketing companies do an average dental practice work with?
- 00:08:15 – Why is having a single marketing company a better choice?
- 00:10:19 – What are some of the top 5 challenges dental practices face with their marketing?
- 00:17:31 – What are the top 5 most effective forms of marketing for a practice owner?
- 00:22:11 – What are some of the least-performing marketing methods a practice owner could have if not done well?
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