In this episode, Naren shares a critical understanding of marketing’s effectiveness in today’s landscape. Challenging the notion of social media’s sole relevance for influencers and examines its changing nature. From discussing the shift in Facebook’s purpose to the addiction-driven strategies of platforms like TikTok and Instagram, the conversation explores the realities of social media for dental practices.
Podcast: Play in new window | Download
Time stamps
- 00:02:14 – Is social media only for influencers?
- 00:04:33 – 1% get an unbelievable amount of traffic from Instagram. Others don’t get any. Why is that?
- 00:10:19 – Early Facebook mindsets linger, impacting practices negatively. What are they?
- 00:18:02 – How should practice owners think about marketing as they go into 2024?
- 00:20:42 – Can you compare the cost-benefit of these options?
- 00:24:31 – What should I do if I want to dominate SEO? What is the cheapest way to get high-quality patients?
- 00:27:00 – If I want to find out more about SEO and how to dominate Google, where should they start?
Resources
