In this episode, Naren and Ben discuss the true cost of being in-network with PPO plans and the misconception that insurance companies are effective marketing tools. They explain how PPO write-offs can be considered a hidden marketing expense, often totaling thousands of dollars over the life of a patient. Naren stresses the importance of diversifying marketing strategies, such as SEO, Google Ads, and social media, to reduce dependence on PPO plans. They also compare marketing costs, highlighting SEO as the most cost-effective option, offering long-term benefits and attracting more high-quality patients at a fraction of the price.
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Time stamps
- 00:01:29 – Is PPO Write Off a Marketing Expense?
- 00:05:19 – How can you stop relying on PPOs and regain your bargaining power?
- 00:07:32 – What are the different marketing options and what are the pros and cons?
- 00:08:35 – Why is SEO the lowest cost form of marketing?
- 00:13:03 – How do I, as a doctor, dominate Google?
- 00:16:33 – How do I measure my success with marketing and google?
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