In the marketing world, comparing the costs of different strategies can be pretty perplexing. Most practice owners need help to effectively compare marketing costs, which is where the expertise of Naren Arulrajah comes in. He dives into the cost comparison between PPO plans, Google Ads, and Google SEO, shedding light on the importance of knowing how much it costs to acquire a new patient. Despite promising unlimited new patients, PPO plans come with a hefty price tag. Dentists have to bear a significant percentage of their hard-earned fees for a patient’s lifetime, resulting in a costly method.
On the other hand, Google SEO proves to be a more cost-effective approach, with a fraction of the expense and the potential for long-term benefits. Google Ads, while effective, come at a higher cost than social media ads, which require a doubled budget. The intricate world of marketing costs is unraveled, highlighting the need for dentists to make informed decisions based on their desired patient acquisition cost.
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Timestamps
- 00:01:48 – What is the cost of PPO Plans?
- 00:06:58 – What is the cost of Google SEO?
- 00:12:23 – What about Google Ads? How much does Google Ads cost?
- 00:17:48 – How much do Social Media Ads cost?
- 00:21:28 – Why is PPO 30 times more expensive than SEO, Google Ads 5 times more expensive, and Social Media Ads 10 times more expensive?
- 00:22:53 – I want to dominate Google – what do I need to know, and where do I start?
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