In this episode, we focus on understanding the differences between effective and poor dental practice websites. The discussion highlights the importance of creating a website that acts as a “home away from home” for potential patients. Key elements include attracting the right audience, such as those seeking healthy smiles or aesthetic improvements, and convincing them to choose your practice. The conversation emphasizes the need for ranking well on Google, using educational content, showcasing real patient cases, and enhancing patient experience with features like full-face after pictures and personalized videos. These strategies help build trust and align the website with patient needs.
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Time stamps
- 00:02:21 – What does a practice website represent to the public?
- 00:06:42 – What differentiates a good website from a great website?
- 00:11:58 – What makes for a great patient experience on your website that is often not talked about?
- 00:17:28 – Your website should rank for the right keywords, not just any keywords.
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