Why Dental Practices Should Rethink Insurance Networks and Choose Google

Dental practices with high PPO patient percentages write off a significant portion of their collections to insurance companies, typically ranging from 40% to 60% of their total collections.

Ben Tuinei likens the relationship between insurance companies and practice owners to Stockholm syndrome, where owners feel overly dependent on PPOs.

Insurance write-offs can be considered as marketing expenses since they effectively attract new patients, much like a marketing company. 

Comparative to insurance costs, Google SEO-driven marketing costs are significantly lower (0.5-1%) than spending 40-60% on PPO write-offs.

Patients predominantly rely on Google to find dental services, making it a leading resource for attracting potential customers.

Take advantage of the specialized Marketing services by Ekwa Marketing for all your SEO requirements.

Visit the  Insurance Untangled  podcast and learn more