In this episode, hosts Ben Tuinei and Naren Arulrajah explore the importance of long-term marketing strategies over short-term tactics like ads and promotions. Naren shares insights on building visibility, trust, and lasting patient relationships by focusing on fundamentals such as SEO, reviews, and personalized digital marketing strategies. Discover how a strategic approach can help dental practices reduce insurance dependency and thrive in a competitive market.
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Time stamps
- 00:02:16 – What is a marketing strategy, and how does it differ from tactics like ads or promotions?
- 00:03:52 – Why focus on long-term patient relationships instead of short-term gains?
- 00:07:37 – Why aren’t social media posts or promotions enough for sustainable growth?
- 00:12:22 – What are the key elements of a successful marketing strategy for a dental practice?
- 00:14:20 – How do I shift toward a real marketing strategy that works long-term?
- 00:17:34 – How do visibility and trust drive steady growth, and why are they important?
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