In this episode, marketing expert Naren Arulrajah uncovers the key marketing concepts to boost your online presence and drive traffic to your business. Ever heard of NAP? It’s not what you think! Naren breaks down why Name, Address, and Phone Number (NAP) consistency is the hidden gem of digital marketing, especially for mastering SEO and reeling in direct traffic from sites like Yelp. Discover how Google’s algorithms prioritize NAP and why even minor inconsistencies can impact your visibility. Plus, learn insider tips on managing your Google My Business profile and hear real-world strategies to outshine competitors in your area. Tune in now to enhance the effectiveness of your practice’s digital marketing.
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Time stamps
- 00:01:57 – What is NAP?
- 00:03:10 – Why is NAP Important for SEO?
- 00:07:37 – Does NAP benefit us outside of SEO?
- 00:09:11 – What metrics should I track with my insurance company?
- 00:12:45 – What are some of the challenges with NAP?
- 00:16:31 – What do we need to know about Google My Business Profiles?
- 00:19:07 – How do most practices fare with NAP?
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