In this episode, Ben and Naren uncover the secrets behind converting potential new patients into booked appointments. With Naren’s 17 years of experience in dental marketing, he highlights the importance of understanding call conversion rates. He emphasizes the need for practices to listen to calls regularly, address common mistakes such as assuming callers are price shoppers, and focus on building rapport and effectively handling inquiries about Insurance and pricing. With a healthy call conversion rate seen as a game-changer, this episode offers a captivating journey into the world of dental practice growth and patient communication.
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Time stamps
- 00:01:35 – 66 out of every 100 new patients are not booking appointments. Why is this the case?
- 00:03:36 – Define Call Conversion Rate and why is it important for practice owners to know this metric.
- 00:08:28 – I know my call conversion rate, but it is low. What can I do?
- 00:11:02 – What are the common mistakes team members make when talking to new patients for the first time on the phone?
- 00:15:59 – What are situations team members typically struggle with? Maybe we can do some coaching around some of these
- 00:23:20 – What is the first step someone can take to improve their marketing?
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