In this episode, Naren Arulrajah explains why many practices struggle and fail with marketing. He emphasizes the crucial aspects of their costs and effectiveness—helping people find solutions to their needs and providing reasons to choose your service over others. Naren also highlights the challenges and strategies to secure a strong presence on Google through SEO, with the importance of executing a clear plan.

Time stamps

  • 00:01:23 – Very few practices truly say I am killing it with Marketing. Why is that?
  • 00:05:03 – What is effective marketing?
  • 00:11:11 – What options do practice owners have from a marketing standpoint? 
  • 00:12:11 – Why are Google ads and social media ads significantly more expensive than SEO?
  • 00:21:41 – How do I master step 1- assisting dental patients to find you?
  • 00:23:44 – What are a few things I should focus on to be one of the top 5% sites dominating Google SEO regardless of what dental patients type into Google?
  • 00:28:08 – If I want to take action and take the next step, where should I start?

Resources

Freebie 31

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